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Make Money Online with Morals with Lisa Johnson

Meet Lisa Johnson


Lisa Johnson is a multi-seven-figure Global Business Strategist who makes 90% of her money through passive or semi-passive income streams. In one launch alone during the global pandemic in 2021, she made $3 million in a week – earning $1.2m in the first hour of sales with continued success in 2022 when she made $2.5m in one week. Her business made over $10m in the first five years. After a tough childhood spent in social housing, Lisa went on to have successful careers in law, banking, and the entertainment industry. Her background in overcoming obstacles has helped mold her into a bold, straight-talking coach, who is never afraid to be an authentic and outspoken truth-teller. She took herself from $35,000 in debt to a successful entrepreneur making millions and helping thousands of people in just five years.  Lisa has over 50,000 followers across social media and a number one business podcast, Making Money Online which has been listened to across 119 countries and has over 150,000 downloads to date. She has spoken on the BBC’s Women’s Hour and has been featured in national newspapers and magazines including The Telegraph, Psychologies, The Guardian, and Fast Company. A feature on Lisa in Forbes magazine garnered over a quarter of a million views in one week. Lisa is a huge believer that everyone can become a success no matter their background, is an ambassador for the charity BulliesOut, and is known for her anti-bullying campaigning online. Lisa lives in Bedfordshire, UK with her husband and twin sons but coaches around the globe.


Lisa is one of the most genuine and authentic women business owners I know. Her story is going to inspire and empower you to realize that your strengths are to be honored and that you can do, be or have anything. The bigger reminder here is to honor your own values, integrity, and morals. I’m here for that, and know you are too!  



From Welfare to Wealth

Lisa grew up on welfare and struggled throughout her childhood and teen years being bullied because she was poor. While this kind of traumatic experience could have deterred anyone, Lisa used it as fuel for her inner fire to become prosperous and follow her talents. She talked about starting a banking job making decent money and then deciding to get into wedding planning in the UK to supplement her income. She had twin boys, had recently gotten divorced, and realized she needed more money to support her children. She racked up a bit of debt and realized she needed to learn about business, inside and out. A year or so later she got back into the wedding business and started increasing her revenue, but started to notice what she was really good at was explaining to others what to do to make money using strategy. She loved teaching and helping other business owners and soon pivoted to start her business as a global business strategist. 



Redefining Success

In Lisa’s first year as a business strategist, she made close to $220,000 working 80 hours/week, doing many one-to-one sessions with clients. She realized after taking a hard look at her business and the model she was working in, that she actually doesn’t like one-to-one work and prefers one-to-many (such as groups, masterminds, etc). This was eye-opening for Lisa, and she decided to shift gears and change her business model completely. What I think is fascinating is that most people would get scared and worried about losing clients, money, and success, but Lisa leaned into her strength and what was true for her. She scaled her business, worked 30 hours/month, and made $2 million dollars in year two in this updated model that was in alignment with her energy and strengths. We talked a lot about the power of both redefining success and what business model (or way of working) is best for your interests and how you are designed. Here are some of the key points, and my favorite question from Lisa’s wisdom on success:


1) The question to ask yourself is “What does success mean to me?”

2) You need to find a business model that is true for you and works for your favorite way to be of service. That might mean doing only 1:1 sessions, 1 to many, or a hybrid…or something else. Don’t just follow what others are doing. Stop, pause and ask yourself what’s the best model for you.

3) Tap into your strengths and use them as your guidepost!

4) You’ll never feel fulfilled until you know and experience your version of success. Get clear on what that means for you.

5) Stop chasing money, instead choose happiness. Enjoy the in-between!



Morals over Money

When in doubt, choose morals over money. Lisa shared her story of turning down a pricey trip to Neckar Island with a group of well-known entrepreneurs after realizing it was not aligned with her values. This meant losing money but not compromising her morals. Let your values be your guide and remember that the goal is not to get external validation, but to make a bigger impact.


One of my fave quotes: “We all have the ability to make a ripple effect. Don’t go for the money, go for happiness and making a difference.” 



If you are ready for greater support to overcome self-doubt and stop your own internal ‘not enough’ voice so you can step into your genius and design your best life, connect with Julie to see if she is the right fit to coach and mentor you. Julie does coaching for entrepreneurs, leaders, and ambitious creatives. To set up a time to chat further, send an email to


Sacred Connection

As always, this community is a sacred, safe place built on love and acceptance. It was created to help you evolve and expand into your highest self. Please share your wisdom, comments, and thoughts. I love hearing from you and learning how you are being your truest, you-est you. Please join us in our Facebook group: The You-est You Podcast Community.

Join host Julie Reisler, author and multi-time TEDx speaker, each week to learn how you can tap into your best self and become your You-est You to achieve inner peace, happiness, and success at a deeper level! Tune in to hear powerful, inspirational stories and expert insights from entrepreneurs, industry thought leaders, and extraordinary human beings that will help to transform your life. Julie also shares a-ha moments that have shaped her life and career and discusses key concepts from her book Get a PhD in YOU

Here’s to your being your you-est you!

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