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How To Make Online Marketing Easy with Amy Porterfield

Meet Amy Porterfield

Amy Porterfield is an online marketing expert and host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital marketing course business, Amy worked with mega-brands like Harley-Davidson and Peak Performance Coach with Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns. Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm and generate exciting momentum as they build a business they love. 

Amy has been a big influence since the beginning of my entrepreneurial journey and is the ‘go-to’ person for all things in online marketing. What I loved was Amy’s authenticity, genuine wisdom, and desire to help as many women as possible find their entrepreneurial, creative stride and freedom. Below are some of my favorite takeaways from this inspiring conversation. 

Let Your Why Overpower Your Worry

One of Amy’s biggest lessons early on in her entrepreneurial career was realizing she needed a powerful ‘why’ that would help overshadow her worries and doubt. After two years of pursuing the wrong focus of doing social media management and feeling trapped by her clients, she learned that she had to pivot and fire her existing clients. While she had a lot of doubt, Amy tributes her successful shift to getting clear about her ‘why’, finding people to confide in who believed in her, and reminding herself that she’s here to stay and not turning back. I love her work ethic and integrity. As Amy described, she focuses on being herself a person of her word. In the end, this is a mindset game, and it’s worth spending time, energy, and resources making sure you are staying true to your desires and ‘why’. 

Amy’s Most Inspiring Mentors and Teachers

The two people who have most inspired Amy’s work and growth are Marie Forleo and Michael Hyatt. She joined Marie’s mastermind years ago and saw how she did things on her terms, in her way, and kept showing up consistently. Amy lives by this work ethic and has been showing up with two episodes a week on her podcast, which now has over 1 million downloads each week. Michael Hyatt has been a mentor and now friend who has taught Amy efficiency and productivity and what he calls intentional margin, which takes time away to be your best. After realizing it doesn’t work or produce better results, Amy let go of the constant hustle a few years ago. Today Amy Porterfield and her team of 20 employees work a 4 day work week, Monday – Thursday, taking Friday – Sunday off.   

How To Change Your Money Mindset

Make sure you are not operating out of fear. Amy talked about how afraid she was at the beginning of her entrepreneurial career about money. She held on tightly to it and realized that this tense energy would not bring about more abundance. Instead, Amy adopted the phrase “There’s more of that where this money comes from” and started to shift how she felt. The biggest change was when she decided to invest in her team, her business and let go of the fear. Today Amy Porterfield runs a multi-million dollar business and is most proud to employ 20 full-time people on her team; 19 women and 1 man, all in leadership positions. She loves that most are moms who are modeling for their daughters how to be a leader and have a balanced life. This wouldn’t be possible if she didn’t change her money mindset. You can do this too!

How To Make Online Marketing Easy

If you’re a new or budding entrepreneur, here’s what you need to get started in building your email list and in the digital marketing world:

For your email list:

  1. You’ll need an email service provider like ConvertKit or ActiveCampaign
  2. Create a Freebie that gives excellent value and is something that one would be willing to give their name and email
  3. Talk about this lead magnet everywhere and anywhere on social media.

For Online Marketing: 

  1. Start creating content and share it on one social media channel. Pick the one that is best for you and your industry
  2. Start something like a blog, video/channel, or podcast and add value 

You’ll want to be sure to stay consistent and keep sharing about what you’re doing and offering.

Final Thoughts

Amy Porterfield’s knowledge of digital marketing as well as balancing life and business is worth a listen for every working mother. Just know, being an entrepreneur is basically being in a constant state of troubleshooting and figuring out what works and what isn’t working. Get ready to become a master troubleshooter and be ok with getting kicked down, knowing you will get back up and grow beyond what you might imagine. Just always work to maintain your balance. 



Connect with Amy Porterfield




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Sacred Connection

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Join host Julie Reisler, author and multi-time TEDx speaker, each week to learn how you can tap into your best self and become your You-est You to achieve inner peace, happiness, and success at a deeper level! Tune in to hear powerful, inspirational stories and expert insights from entrepreneurs, industry thought leaders, and extraordinary human beings that will help to transform your life. Julie also shares a-ha moments that have shaped her life and career and discusses key concepts from her book Get a PhD in YOU

Here’s to your being your you-est you!

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